How many people actually know the mission statement of their company? Are you even aware if your employer HAS a mission statement? And, do you Believe in the statement?? By and large, successful companies hire exceptionally talented individuals because of a similar belief system. Although not everyone hired expresses that belief system, those that can often find greater success within that organization (or industry).
Simon Sinek explains how Apple’s success can be attributable to its attitude of expression: rather than tell everyone that they make great computers, Apple explains their passion for making useful products with great design. THEN they explain what their product is. He goes on to explain that most companies start by explaining What they do, then Why you should buy it. Dell Computers, for example, produced MP3 players but people strongly associated the ‘what’ of Dell as computers so strongly, that shifting attention to other products was difficult. Apple, however, goes in the opposite direction in explaining why they are in business first; what they sell second. In doing so, people subconsciously are attracted to the passion and belief system and are willing therefore to consider any product that Apple comes out with. It’s been a winning model, to be sure.
Do YOU have a mission statement? A motto? What do you believe in doing? Try this exercise: try to state why you do things…what motivates you. Second, state what you do on a daily basis at work that expresses that attitude. Your ability to identify your passions, and how you express them, is what may separate you from your peers—and result in a more successful, rewarding career.